How do they do it?

"Changing a culture."  That's the mantra.  How do some coaches do it?  They sweep into a place and in three years their program is a permanent fixture in upper echelon.  I know that I'm doing what I'm supposed to do.  Kids have got to understand that they will never compete at the top level until they are willing to work as hard as the kids that are already there.  I hope they are ignorant or unknowing.  My fear is that they are happy with above-average and are not willing to make the sacrifices required to be elite.